YWCA Rebrand

Description:

The assignment of this project was to take an existing brand and completely update their logo and rebrand their company. YWCA focuses on mission-driven work on areas like racial injustice, economic advancement, health and safety to improve the lives of girls and women.


The rebrand is a completely new look that still includes the company’s orange color. The logo represents a venn diagram which is used to visually organize information to see the relationship between sets of items, such as commonalities and differences.

Course: Corporate Identity    Software: Indesign, Photoshop     Year: Fall, 2020