The purpose of this project was to take an existing annual event and recreate their logo and redesign their overall branding. The final designs included a poster, pamphlet of the event schedule, door hanger, and printed tickets. This project taught everyone how to use die-lines and how the overall production of a file needs to be when sent to be printed.
The rebrand is a completely new look that still includes the company’s pink tones. I took a graphic approach for the logo and created a distinct graphic flower that is carried throughout all the extra variables to make it look more cohesive.
Course: Production II Software: Indesign, Photoshop, Illustrator Year: Spring, 2020